SITUATION
Following AT&T’s acquisition of TimeWarner, the company transitioned from a holding company model—with Warner Bros., HBO, and Turner operating independently—to a unified entity under WarnerMedia. This shift required integrating leadership, back-end functions, and culture to reflect a “One WarnerMedia” vision.

CHALLENGE
With three historically independent brands, we needed to establish a cohesive employer brand—one that clearly communicated the value of WarnerMedia to employees and the marketplace while fostering a unified culture.

ACTION
Leadership tasked HR, communications, and my team with developing a comprehensive employer brand strategy. Our approach included:

• Discovery & Research: Conducted stakeholder interviews, employee feedback sessions, and marketplace analysis.

• Brand Strategy Development: Built key personas, messaging frameworks, and visual concepts to align with the new company identity.

• Asset Audit & Integration: Partnered with 10+ teams to assess and unify all employee and recruitment touchpoints.

• Content & Visual Standardization: Designed a scalable system ensuring consistency across communications.

RESULT
The new WarnerMedia employer brand streamlined recruitment and employee messaging, creating efficiencies in production while earning strong employee acceptance. This transformation positioned WarnerMedia as a unified, forward-thinking employer in the evolving media landscape.